Most of my work lives in real-world moments, in spaces like sports, music, and live experiences, where you find out pretty quickly what actually resonates and what doesn’t.

I grew up in Detroit, so sports have always been part of how I see the world. I’m a loyal Lions and Pistons fan, which means I understand both the highs and the long stretches of patience. I’m also a twin, so seeing things from different perspectives has always come naturally.