AT&T | Essence Fest

AT&T's Dream in Black presence at Essence Festival is an annual mainstay and the 30th anniversary of the event was not the moment to show up small. As an intergenerational gathering we wanted our activation to speak to every member of the diaspora.

Rooted in AT&T's ethos that connection changes everything, we built an experience that used nostalgia as the connective tissue. The Connected Stage became a portal to connect attendees to performances, panels, and cultural moments that told a story of the last 30 years.