AMEX | NBA All-Star

The 2026 NBA All-Star took place in Inglewood, CA and unlike a centralized arena setting, fans were spread across the city, moving through LA the way Angelenos do. We needed an activation that could meet them where they already were.

Knowing that players like SGA regularly hold garage sales for teammates to buy his clothes, we leveraged our partnership with Fanatics to create The Vault at Venice Beach.

Inside, Card Members could shop limited-edition vintage NBA merchandise (jackets, sweatshirts, hoodies, tees), browse a display of rare NBA memorabilia, create personalized posters., and meet NBA All-Stars.

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